Good news for affordable fashion in the USA - the fantastic Euro brand COS is coming stateside. COS, with headquarters in Sweden, is the upmarket cousin of H&M - but with much better fabrics, better workmanship, less trend driven, and more expensive. Unlike H&M the brand has its own distinct aesthetic rather than being a speedy replicator of the latest hot thing on the street. COS is starkly minimalist and structural, rarely overtly slinky or sexy. No wonder I've been waiting breathlessly for it to traverse the ocean.
The brick and mortar store is opening in NYC sometime in the summer. But their online storefront has just now opened up shipping to the USA - and it is free. To celebrate their immigration the store offers a discount of 25% to first time American shoppers. You can find them here: http://www.cosstores.com/us/
A virtual jog through the store is predictably exciting. Here are some standouts:
Love it, so Swedish. Very simple, clean lines, some pale colors, and simple but elegant.
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